SEO Case Study # 1

SYNOPSIS

This client is a Commercial and Residential concrete company in South Florida. This client wanted to increase their local relevance in their service areas, increase rankings, get more leads, and make more money for the first two quarters of 2020.

GOAL

Increase organic traffic to the site by executing action items provided from 90 day project tracker such as On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.

ACTION PLAN

Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.

OUTCOME

In the past 3-6 months, we have generated 23 leads from their website organically. With an average close rate of 33.00%, average sale amount of $70,000.00, and generating potentially $415,800.00 dollars worth of business based on the generated leads from our SEO strategy.

Their Google My Business listing accounted for 197 actionable items which would have potentially become leads (via phone calls, driving directions and website visits) to their business over the last 6 months. With this kind of data and metrics the SEO strategy campaign paid for itself.

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